The e-commerce sites are doing brisk business during
the festival season compared to traditional business unlike in the past in the Adilabad district of Telangana.
Popular e- commerce sites which Flipkart, Snapdeal,
Amazon, Paytm etc. offers attractive discounts during the festival season. Many
people stick to their smartphones, laptops and desktops for online shopping
instead of visiting local showrooms to purchase items.
These days, the reach of e-commerce sites is growing
and even in rural areas people are purchasing online with the increased
internet connectivity. The advertisements being published in news papers and
Television channels attracts many people with special offers including cash
back.
Alke Ashok of Adilabad who recently purchased shoes online said ‘online shopping gives wide choice to customer to go through many varieties with different quality and cost and it was up to the customers to select the products unlike in traditional set up’.
It is observed that, even in rural areas people as a
group placing orders online shopping sites for items which are within their budget.
More people are joining the bandwagon with the
confidence that they too can purchase items online on seeing their kin and friends.
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